Why Your Business NEEDS Video Marketing!

Oh, the dreaded video marketing!

Video production is one of the smartest investments a business can make. As you peddle on the internet for hours on end, you’ll see a video, after video, after video from various personalities, businesses, and even kids now! It seems every 5 or so posts on Facebook you’ll see another company (Sponsored) marketing their new thing-of-a-jig. Often, you stop and think, “why yes, I need those new, whatever video I’m watching at the moment, thing right now!” For me, it’s those new non-stick pans that are everywhere.

Even being sponsored by a famous chef now. “I need them!” For business owners, or marketing directors, have you ever stopped for a second and thought, why so many videos? How did they make that? Does my company need to start making videos? The answer to the last question is, YESSSS! In 2022, you definitely need to start adding video content to your marketing strategy, and here’s why.

What the Numbers Say About Video

Did you know that in 2019, online users spent a weekly avg of 6 hours and 48 mins watching videos (Limelight, 2019)? And that was in 2019! Can you imagine what it’s like in 2022? This means, more and more people want to see videos as they scroll through social media. Think about it, how many times have you caught yourself scrolling through Facebook or Instagram and are constantly stopping at videos? On the reverse, how many times do you skip over images or text-only posts?

Here’s another, a 2018 State of Social Video Marketer Trends report showed that 73% of consumers claim that they have been influenced by a brand’s social media presence and videos when making a purchasing decision. And a survey conducted by Wyzowl in 2018 shows that nearly 8 out of 10 users made purchases after watching a product video! THAT IS HUGE!!! If that doesn’t make you want to use video content as a part of your marketing strategy, I don’t know what will.

And last, a survey showed that  88% of video marketers were satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).

 

Where to Start With Video Production

The proof is in the pudding. Video content marketing works! But where do I start? How do I even create a video? Who can I trust to help me? This is where Gova Creative comes in. We are trained video production specialists with years of experience that can help you from start to finish. We have developed proven systems that help spark imagination and capture your ideas on film (digitally speaking). Trust us, we got you covered! And, we’re not just using digital cameras that you purchase at Best Buy. No, we’re using top-of-the-line cinema cameras that are even being used in today’s Hollywood movies.

A good first step is a short video that introduces your business and the people behind it. From there, add a few videos that answer the questions customers ask most, show your work in action or let a happy customer share their experience. Plan what you want each video to accomplish before you film, keep it focused on one idea, and make sure it ends with a clear next step. Once your videos are edited, put them where people will see them: your homepage, service pages, Google Business Profile and social media. Professional video production helps each one look polished and feel natural.

For more tips on sharing video online, YouTube’s Creator resources are a great free guide, and our video production services page shows how we help businesses plan, film and edit videos.

So, if you’re ready to take the plunge into video marketing and need a little help (or a lot of help), don’t waste another minute and contact us today!

Jamey Plumley
Chief Creative Executive | Gova Creative

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Resources:
Mohsin, Maryam. December 15, 2021. 10 Video Marketing Statistics That You Need To Know In 2022 [Infographic]. Retrieved from https://www.oberlo.com/blog/video-marketing-statistics