2023 Trends on Social Media

2023 is here and going by fast! And trends on social media, one of the fastest-moving parts of digital marketing, have already started to shift. We’re entering an age where trends come and go faster than ever before, so it’s important to keep up with what’s popular! Here are some of the top trends we predict will be huge and continue to trend this year: 

5 Social Media Trends Shaping Digital Marketing in 2023

• Augmented Reality: Augmented reality (AR) is slowly becoming a regular part of social media trends. Whether you’re wanting to try out a new hairstyle or virtually remodel your living room, AR has become a way to make social media interaction more immersive and engaging. 

• Video Content: Videos have always been popular on social media, but this year they’re set to become even more important. Short, snappy content such as GIFs and Boomerangs will continue to be popular, while longer videos – such as Instagram stories or vlogs – are likely to become increasingly commonplace. 

• Live Streaming: Live streaming is becoming a mainstream part of social media trends, with platforms such as Instagram and Facebook now offering users the ability to broadcast their lives in real-time. With more people using this feature for tutorials, Q&A sessions, and product demonstrations, expect to see even more live streams this year! 

• Influencer Marketing: Influencers have become a major force on social media, and this trend is only expected to grow stronger in 2023. As more brands look for new ways to reach their target audience, influencers have become a valuable resource for marketers wanting to make an impact. 

• Micro-Influencer Marketing: In 2023, micro-influencer marketing is set to become even more popular. This type of influencer marketing is focused on smaller influencers with a niche following – typically between 1,000 and 50,000 followers. Because their follower base is highly targeted and engaged, brands can benefit from teaming up with them.

What These Trends Mean for Your Digital Marketing

Trends are only useful if they fit your business. Before jumping on every new feature, ask whether it helps you reach the customers you actually want. Short-form video and live streaming are great for showing the people behind your business and answering questions in real time. Augmented reality filters can be fun for retail and consumer brands, but they may not make sense for a law firm or an accounting practice. Influencer and micro-influencer partnerships work best when the creator’s audience genuinely overlaps with yours. The smartest digital marketing plans test a trend on a small scale, measure what happens, and then invest more in what works.

Trends Come and Go, Fundamentals Stay

Platforms change their features and algorithms all the time, but a few things stay constant. People respond to content that is helpful, honest and easy to watch. They want to know who they are buying from. And they need a clear next step, whether that is visiting your website, calling or booking an appointment. If your social media points people to a website built to convert, every trend you try has a better chance of turning into real customers. That is why we treat social media as one part of a bigger digital marketing strategy rather than a channel on its own.

For official guidance on Facebook and Instagram features, Meta Blueprint offers free courses. Our digital marketing services page explains how we bring social media, ads, video and your website together.

As trends on social media continue to evolve and change, it’s important to keep up with what’s popular. With these trends in mind, this year is sure to bring plenty of exciting changes on social media! 

Happy trends-watching!