2023 is here and going by fast! And trends on social media have already started to shift. We’re entering an age where trends come and go faster than ever before, so it’s important to keep up with what’s popular! Here are some of the top trends we predict will be huge and continue to trend this year:
• Augmented Reality: Augmented reality (AR) is slowly becoming a regular part of social media trends. Whether you’re wanting to try out a new hairstyle or virtually remodel your living room, AR has become a way to make social media interaction more immersive and engaging.
• Video Content: Videos have always been popular on social media, but this year they’re set to become even more important. Short, snappy content such as GIFs and Boomerangs will continue to be popular, while longer videos – such as Instagram stories or vlogs – are likely to become increasingly commonplace.
• Live Streaming: Live streaming is becoming a mainstream part of social media trends, with platforms such as Instagram and Facebook now offering users the ability to broadcast their lives in real-time. With more people using this feature for tutorials, Q&A sessions, and product demonstrations, expect to see even more live streams this year!
• Influencer Marketing: Influencers have become a major force on social media, and this trend is only expected to grow stronger in 2023. As more brands look for new ways to reach their target audience, influencers have become a valuable resource for marketers wanting to make an impact.
• Micro-Influencer Marketing: In 2023, micro-influencer marketing is set to become even more popular. This type of influencer marketing is focused on smaller influencers with a niche following – typically between 1,000 and 50,000 followers. Because their follower base is highly targeted and engaged, brands can benefit from teaming up with them.
As trends on social media continue to evolve and change, it’s important to keep up with what’s popular. With these trends in mind, this year is sure to bring plenty of exciting changes on social media!
Happy trends-watching!
